ABOUT US

Empowered Digital Marketing is a full-service digital marketing agency dedicated to helping small and medium-sized businesses grow their brand awareness, engagement, and sales. Working throughout the states of Massachusetts, Pennsylvania, Florida, and California, our expert digital marketing team creates tailored, targeted campaigns that are custom-built to maximize reach and results, based on business goals and industry insights. We specialize in leveraging the power of digital platforms and the latest digital marketing tools to provide market research, search engine optimization (SEO), social media marketing, content marketing, website development, graphic design, paid advertising, and more. We use data-driven insights to measure our success and help you get the most out of your digital marketing investments.

Our Story

Empowered Digital Marketing was launched in 2023, but the journey of the company truly began in 2018 with the founding of Empowered Social Media. The Empowered Digital Marketing brand is the umbrella brand for Empowered Social Media and future departmental sectors. You can learn more about Empowered Social Media here.


When founder Jamie Cocco founded Empowered Social Media in 2018, his main goal was to coach businesses on creating their own social media strategies to grow on social media. As the company grew, we quickly realized that while social media is an important aspect of a strong digital presence, there are many other key elements of digital marketing strategy that must come first, such as branding, websites, and SEO.

Digital Marketing Tip: Update your website once a month. This tells Google that you care about your website and are keeping your content up-to-date. You can either update your website by creating a new page, deleting a page, writing more content on a page, or deleting content on a page.


Developing the Team

Jamie brought on his first part-time team member, Laura, who helped him open up to a wider market, offering email marketing and content marketing services. Jocelyn was added to the team in 2020, becoming the first full-time team member and Marketing Director. Jocelyn brought website design, development, and SEO services to the business. Kat joined our team in 2021, starting as a part-time team member and quickly becoming full-time a few weeks later as our Communications Director. Kat brought graphic design, branding, and logo services while reaffirming social media marketing, including specialties in short-form video and TikTok. In 2022, Vanessa joined the team as our first bilingual (Spanish language) team member. Vanessa brought social media, content marketing, translation, and graphic design experience to our team. Vanessa was key in our launch of social media templates for sale on Etsy.

At the end of 2022, we rounded out the team by adding Sindy, our bilingual (Spanish language) project manager. Sindy has been solidifying our client experience while streamlining our processes and systems. Sindy brings a wealth of knowledge at all phases of the digital marketing client journey and a passion for automation and innovation. Since the founding of our business, the principle of matching team members with areas they have expertise and passion around has allowed us to stand out amongst the competition and provide holistic digital marketing services with an understanding of the entire client experience and user journey.


Team Development

As an organization, one of our founding principles is centered around finding team members who have passions for different areas of digital marketing. We invest $10K+ each year in team member training and development, leveling up our skill set in high-demand digital marketing services and various skills that each team member feels passionate toward. This has allowed us to stay on top of ever-changing digital marketing trends and technology. Our team members can say that they love what they do and have introduced new services, helping our clients grow their businesses faster. Market research, online learning, enhanced SEO, and CRM/CXM services were born from investment and passion.


The Bilingual Journey

A key focus for the business starting in 2022 was to be able to support clients in both English and Spanish. We consistently heard local community development agencies and businesses asking for digital marketing support in Spanish. This led us to translate services we were able to provide at an expert level for Spanish-speaking businesses. That journey continues as we layer in more services, translating our website and resources to reach more businesses that are in need of digital marketing support.


The Empowered Digital Marketing Mission Statement

At Empowered Digital Marketing, our mission is to create the best digital marketing experience possible for our clients, informed by comprehensive market and SEO research. We invest in our team members, utilizing a collaborative, teamwork approach to every project we undertake. We believe that by leveraging our team's expertise and the latest research in the industry, we can help as many businesses as possible, in as many languages as possible, achieve their goals and succeed in today's competitive digital landscape. We conduct extensive market and SEO research to stay on top of the latest trends and best practices in your industry, providing you with insights and strategies that can help you stand out from the competition. By combining our research-driven approach with our focus on teamwork and collaboration, we can create a digital marketing experience that is tailored to your unique needs and delivers measurable results. Our mission is to empower our clients to achieve their goals and thrive in today's ever-changing digital world.

  • I started a small business last year and began researching ways to grow my business and social media following. I had almost no knowledge of social media, other than sharing pictures and memes on Facebook. I came across Center for Women & Enterprise & signed up to be a member (which was free). I began taking courses through CWE and Jamie was the course instructor for many of the social media courses. I loved his energy and how knowledgeable he was so I also inquired about individual sessions. I met with Jamie a handful of times for individual sessions and Jamie was SO HELPFUL and truly gave me the base knowledge I needed to start my social media journey. I absolutely loved working with him and highly reccomend

    - Haley Poole

  • professional, beyond knowledgeable, and a delight to work with. Their website redesign was amazing, totally catching the vibe of my business. Every interaction I had with them was a pleasure, through the design phase, to learning about social media, to the phase of educating me to manage and alter the website on my own. I had put this project off for years, and with their help I never felt overwhelmed. I felt seen, and that is the greatest gift you can give anyone. I cannot recommend them more highly!

    - Justina Golden

  • Jamie has been patient, understanding, and enormously helpful. He easily allows me to make decisions after I ask for his input, wanting only to direct me towards what works. It is so easy to give him feedback or ask for changes -- it is always a positive experience.

    - Shaun McLean

  • I paid for four coaching sessions with Jamie over the last month, each of which was immensely informative and extremely helpful. Jamie talked me through the steps of creating and scheduling posts across different platforms, and helped me to identify what elements of my "brand" I might amplify in promoting the novel [I recently published] and building an interested audience of potential buyers for the novel.

    - Naomi Miller

  • I recommend both the 1:1 coaching AND the group workshops, as Jamie goes above and beyond for his clients, generously giving extra tips and resources along the way. Well worth the investment!

    - Katie Lipsmeyer

  • Using the techniques I have learned from Jamie my following is growing - up 14% in Q1, my engagement is considerably higher than it was - up 32% in Q1 and I have recently started preparing for an email marketing campaign.

    - R Fleischauer

  • Jamie's six-week class on Social Media for non-profits was exactly what I had wanted it to be. As a library director I need to know of, and at least partially understand, various types of social media, both to help our patrons and for our own marketing. Jamie took us through six or seven platforms, and at the end told us to pick our top two favorites to work on, so we wouldn't feel overwhelmed. Everything was highly applicable. Jamie was a very good, informative, and patient instructor who listened to us as well as taught us. It's also great that as part of the course each of his students has the chance to have an individual appointment with him.Thanks, Jamie!

    - Arms Library

  • I'm much more organized thanks to Jamie's tips so now I have more time to create content and am much less stressed out about it!

    - Shannon Timothy

  • I’ve been working one on one with the owner, Jamie for about 6-7 weeks. He has helped me grow my social media audience, and content as well as restructure my website so it’s more organized and easier to scroll through and schedule appointments. I’m very happy that my business is going to begin to thrive even through these difficult times of COVID-19. I’ve learned so much more than before I met with Jamie and I will definitely turn to him again for further media help in the future should I need it. Thank you so much for all your help, very much appreciated!

    - Ari Boyajian

  • Working with Jamie helped point my business in the right direction. I was lost and a bit clueless before I started working with him. He helped me set realistic goals for success, and remains one of my biggest cheerleaders. He’s trustworthy, reliable and such a joy to work with.

    - Sarah Durr

  • Working with [the team] puts me at ease and know that my marketing and advertising is now taken care of from here on out because of their services. I am excited to continue working with them and see what creative ideas we put together!!

    - Vanessa Gweh

  • Jamie is a wonderful, patient teacher. He is willing to entertain any question, and makes himself available for one on one sessions. There are supposed to be 15 minutes, but he hung in there with me for over a half hour until I felt comfortable with what I needed to do. He also recorded the directions for me to refer to so that if I got stuck, I would have a reference. Thank you, Jamie!

    - Bonny Grant

  • Every session [Jamie cocco] provides tangible value and support to help me build my brand and business presence.

    - Jessi Kirley

  • Jamie is multi talented at helping me get organized with my programming and marketing. He is providing the help I need to grow and maintain a thriving business and he is a lot of fun to work with!

    - Katie Shults

  • I am learning so much about the different social media platforms and useful tools available to our business. Jamie helps make it so easy to navigate. I highly recommend his services!!

    - Stephanie Meehleder

  • [Jamie is] someone you want in your corner.

    - Devin Streeter

  • Jamie is great, and really knows his stuff.

    - Jim Lobley

  • Jamie really knows his stuff, is high energy, and dedicated to providing the best experience.

    - Sage Mason

  • Jamie has been very helpful. He's enthusiastic and knowledgeable. Highly recommend!

    - Barbara Eriksson

We hid thunder cloud icons around the website. Find them to discover some cool digital marketing tips!

We hid thunder cloud icons around the website. Find them to discover some cool digital marketing tips! ⛈