Marketing is often misunderstood as just another business expense, but it’s much more than that. It’s the lifeblood of any successful organization, big or small. In this blog post, we’ll explore the importance of marketing and why it should be a top priority for every business.

A brand kit includes logos, icons, fonts, and colors. With these four essential elements, you will be able to make your business or organization more recognizable and cohesive across all marketing materials.

An important step when creating a website is to remember to optimize it for search engines. While calling in an SEO expert will always be the best way to ensure that your website is properly optimized, a great starting point would be to follow the tips in this blog!

An email subject line is an important part of any message. It's the first thing people see when they receive your message and is often the deciding factor as to whether or not someone will open your email. In this blog post, we'll look at some of the 5 best practices for creating effective email subject lines.

In a world where emails are constantly flooding our inboxes, it can be hard to make yours stand out. However, by using a few simple strategies, you can make sure that your emails are getting noticed for all the right reasons.

While email marketing has been around for decades, the question of whether it's still effective persists. The short answer is yes, it is incredibly effective. Not only is it affordable, but it also has the potential to deliver high ROI.

We are big advocates for Squarespace 7.1. When Squarespace announced its launch, we immediately started planning migrating our website from its predecessor. If you are in a similar boat (where you are considering moving toward the upgraded platform) or you don't have a website yet and want to know which you should use, here is why we recommend 7.1!