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The first step in measuring return on investment (ROI) is to set up analytics tracking for your website and digital marketing platforms. This includes Google Analytics, Google Search Console, Google My Business, Bing Webmaster Tools, Facebook Pixel, Email Marketing, and more. Once this has been established, there needs to be a way to track sales, which can be done through e-Commerce website or commerce features setup. It is essential to understand the concepts of goal setting through Google, UTM parameters and the development of thank you pages to establish tracking. We are utilizing high level concepts like this will all of our marketing plans/campaigns working with each business's systems to capture the most complete data.

In order to maximize the impact of digital marketing campaigns, a business must take a complete look at their business systems and processes. This includes an assessment of the digital marketing resources, tools, and services you use to find the strengths, challenges, opportunities, and threats from competitors.

Websites should be updated regularly on a monthly basis, including seasonal SEO updates. The more competitive an industry/market is, the more often a business will have to update SEO so stay ahead of competitors and out rank them in Google search results.

At Empowered Digital Marketing, we provide comprehensive digital marketing services to help businesses achieve their goals. Our services include market and SEO research, content marketing strategy, content calendar creation, website design and development, email campaigns, digital branding and logo design, as well as coaching to help you optimize, maintain, and make the most of your digital marketing efforts.

At Empowered Digital Marketing, we take data privacy seriously and comply with all applicable data privacy laws. We use secure technologies to protect the information of our clients and ensure that all collected data is handled in a responsible manner. We never share or sell client data with any third party without their consent. When businesses we work with collect user data, we follow all data privacy regulations including cookie banners, privacy policies, and any state specific policies necessary to meet compliance.

Integrating social media into your digital marketing strategy can help you reach a larger, more targeted audience and engage with customers in a meaningful way. Establishing an online presence on social media will help you build brand recognition and loyalty, increase lead generation, create opportunities for customer feedback and reviews, and maximize ROI. Investing in market research, quality content for each platform, experimenting with different types of campaigns, testing content, leveraging influencers and leveraging the power of paid social media are key components to ensuring success.

We use Google Analytics, Google Search Console, Bing Webmaster Tools, Metricool (Social Media Marketing), Social Media Pixels, and proprietary market and SEO research and complete analytics reporting tools. Our clients receive a monthly analytics report that includes all of the services we are providing.

The most important metrics can be broken down into different marketing categories. For website design and development it’s website impressions, website visits, engagement time, bounce rate, leads, and conversion rates. For SEO, it’s impressions and click rate. For email marketing it’s open rates and click rates. For social media marketing, its reach, impressions, engagement, leads, and conversions.